Formation rédaction web SEO

Les acteurs du web, qu’ils soient pure players ou entreprises traditionnelles, nécessitent un contenu éditorial de qualité. Il constitue un facteur clé différenciateur, et capte l’attention des internautes, créant la différence entre le succès et l’échec. Les supports numériques se traduisent par de nouvelles habitudes de lecture et de consommation : découvrez une formation SEO High Level dédiée à la rédaction web, centrée à la fois sur l’utilisateurs et sur les critères de pertinence des algorithmes des moteurs de recherche. L’objectif ? Gagner en référencement naturel, séduire et convaincre !

Le programme de votre formation

Les fondamentaux du référencement naturel

Appréhender le rôle de la rédaction web pour construire un site web SEO-friendly passe par une compréhension des grands mécanismes à l’œuvre dans le référencement naturel. Nous abordons, dans cette première partie de votre formation en rédaction web, les trois principes fondateurs d’une visibilité durable sur les moteurs de recherche :

  • Les optimisations onsite et offsite
  • Les principaux critères techniques
  • Le rôle essentiel du contenu
  • L’importance du netlinking (popularité)

Le traitement de la sémantique par les moteurs de recherche

Ce second module s’intéresse plus particulièrement à la prise en compte de la sémantique par les moteurs de recherche, avec un focus sur Google.

  • Les attentes sémantiques des algorithmes
  • La notion d’intention de recherche
  • Les principales mises à jour autour du contenu

Définir les mots-clés et les expressions à travailler

Avant d’apprendre à rédiger pour le web, vous devez identifier les requêtes tapées par les utilisateurs de Google :

  • Connaître son potentiel de visibilité en Top 100
  • Identifier le potentiel de visibilité par page et type de page
  • Connaître les outils d’aide à la recherche de mots-clés
  • Evaluer le degré de concurrence d’une expression

Construire un plan de contenu rédactionnel

Une formation rédaction web SEO ne doit pas simplement faire de vous un bon rédacteur. Elle doit aussi vous donner les clés pour vous imposer comme un content manager complet :

  • Définir avec précision les objectifs de son site web
  • Associer chaque expression à un contenu pertinent
  • Identifier et connaître ses parties prenantes
  • Organiser ses expressions en familles de mots-clés
  • Travailler sa longue traîne pour élargir son périmètre

Maîtriser les interactions entre vos pages web

Le maillage interne, qui comprend tous les liens entre les pages d’un même domaine, joue un rôle clé dans votre stratégie de production éditoriale :

  • Maîtriser le concept de maillage interne
  • Organiser ses pages web en silos sémantiques
  • Déployer des cocons sémantiques
  • Utiliser la méthode des Topic Clusters
  • Limiter les risques de cannibalisation

Rédiger pour le SEO et pour l’utilisateur

Vous avez acquis avec les premiers modules une vision d’ensemble de la rédaction web, dans une double démarche SEO et UX. Nous nous intéressons maintenant spécifiquement aux bonnes pratiques en rédaction web.

Les balises HTML incontournables :

  • Optimiser les balises <title>
  • Optimiser les balises <meta description>
  • Maîtriser les balises <hn> (<h1> à <h6>)
  • Exploiter toute la mise en forme <HTML5>

La notion de sémantique et de champ lexical :

  • Faire la différence entre champ sémantique et champ lexical
  • Intégrer le bon vocabulaire dans son contenu
  • Eviter une suroptimisation préjudiciable à votre référencement

Gagner en visibilité sur la page de résultats

S’imposer parmi les premières positions sur la SERP (Search Engine Results Page) est un bon début. Mais gagner une visibilité complémentaire par la position 0, les extraits enrichis, les images ou les vidéos, est encore mieux ! Cette formation en rédaction explore aussi ces leviers supplémentaires.

Les featured snippet et rich snippets :

  • Gagner une place de choix avec la position Zéro
  • Maîtriser les données structurées pour déclencher des extraits enrichis
  • Adopter un traitement éditorial favorable aux réseaux sociaux (social media)
  • Les images, les vidéos et les actualités :
  • Être visible grâce à Google Actualités
  • S’imposer en première page avec les images
  • Gagner un nouvel accès à la SERP avec les vidéos

Informations pratiques

Je réalise mes formations avec Digimood. Organisme éférencé DataDock, Digimood peut permettre un financement par votre OPCA.

Formation

Formation rédaction web SEO

Durée du module

7 heures (1 jour)

Public

Chefs d’entreprise, décideurs, chefs de projet…

Supports de cours

Fournis (PPT + PDF)

Organisation

Déroulement en Présentiel ou Distanciel (à distance)

Participants

Jusqu’à 8 participants

Tarif

Sur devis (financement possible par votre OPCA)

Inscription

Formulaire de contact en ligne

Mes autres formations SEO

Je vous accompagne dans votre montée en compétences avec d’autres modules :

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